When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth.
- Last but not least, you should use the focus keyword in the anchor text of your internal links.
- You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period.
- Finding out a keyword’s monthly search volume, or the number of times it has been searched online in a given month can make it easier to discover popular topics in your niche.
- Expect to see a deeper integration of visual search and mobile-first experiences, along with smarter utilization of local signals that blend offline and online data.
Track Your Performance
These steps improved SEO performance and the overall user experience. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn.
Ways to Optimize for Zero-Click Searches
Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. The next step is to find websites that might want to link to you and contact them (more on that in a while). There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration). If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners.
When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. AI is impacting search engine optimization, a core aspect of digital marketing. Here’s what brands need to do to make sure their websites rank in this new realm. Off-page optimisation centres on exercises exterior of the site that impact its look motor rankings. This incorporates building high-quality backlinks from trustworthy sources, social media engagement, and online brand mentions. So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO.
Match Your Content for Search Intent
Additionally, search engines take into account the presence of broken links when assessing the overall health and relevance of a website for search rankings. Internal linking plays a crucial role in technical SEO by establishing a clear hierarchy and structure within your website. Strategic use of internal links helps search engines understand the relationships between different pages, distribute PageRank and improve the overall user experience. By linking relevant pages together, you can guide users through your website, ensuring that they can easily find the information they seek. SEO stands for search engine optimization and refers SEO Anomaly to using keywords, website structure, and metadata to help your website rank well in a search engine’s results.
But once they see you’re constantly improving your web presence, they’ll be back more often to look for more reasons to boost your standing in the search results. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy.
Here are three additional reasons why you should prioritise your SEO marketing efforts. Most SEO tutorials put this step much earlier on in the process. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive. Google wants to send people to content that has EVERYTHING that searchers want. And that “everything” includes helpful resources on other websites.